Jorum
JORUM is an independent fragrance brand founded in Scotland in 2019 led by Scottish perfumer Euan McCall and designer Chloe Mullen. Jorum creates modern, poetic fragrances that capture the beauty of nature with an unconventional spirit.
"Jorum" is a noun referring to a large bowl, particularly one used for serving punch or other drinks, often associated with a "jorum of punch". In the context of perfume, it represents Jorum, the first Scottish independent fragrance house that uses the term to signify a "melting pot" of ingredients, ideas, and rich,, shared experiences.
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